Sonics’ Leadership Team

Twenty Years and Still Going Strong!



Grant Pierce, Founder and CEO


Grant co-founded Sonics in September 1996. Prior to Sonics, he held technology industry executive roles at MicroUnity Systems Engineering, Inc., ParcPlace Systems, and was the corporate controller for MIPS Computer Systems, Inc. Grant’s professional history also includes positions at Convergent Technologies, Inc., ITT Qume, and Arthur Andersen and Co. Grant serves on the board of directors of the Electronic System Design Alliance. He received a B.S. in Business Administration-Accounting from California State University, Hayward and is a former certified public accountant.

Drew Wingard, Ph.D., Founder and CTO


Drew co-founded Sonics in September 1996. He has been awarded 30 US patents during his time at Sonics. Prior to Sonics, Drew held R&D positions at MicroUnity Systems Engineering, Inc. and Pomegranate Technology. He received a B.S. from the University of Texas, Austin and an M.S. and a Ph.D. from Stanford University, all in Electrical Engineering.


Marty Kovacich, CFO


Marty has served as Chief Financial Officer since June 2003. Prior to Sonics, he held senior technology industry positions at Intel Corporation and Trillium Digital Systems, Inc. Marty also worked in the Technology Group at PricewaterhouseCoopers. He received a B.S. in Accounting from San Diego State University and is a former certified public accountant.


Marcelle Loveday, Vice President of Major Accounts


Marcelle has served as Vice President of Major Accounts since 2002. Under her watch, Sonics established executive-level and engineering relationships with several of the world’s top semiconductor companies including Qualcomm, Broadcom, Texas Instruments, Toshiba America, and Marvell. Prior to Sonics, Marcelle held director and management positions with Wyle Design Services, Advanced Micro Devices, and Monolithic Memories. She received her B.S. in Electrical Engineering from San Jose State University.

Hayssam Balach, Vice President of Global Sales


Hayssam has served as Vice President of Global Sales since 2013 and was previously Vice President of Operations for Europe andAsia. Prior to re-joining Sonics in 2013, he served as Senior Vice President for Business Development at the Dubai Silicon Oasis Authority. Hayssam has also held positions at MIPS Technologies, Toshiba, Hitachi, and Seiko Epson. He holds an M.S. in Computer Engineering from Santa Clara University and a B.S. in Computer Engineering from University of California, Santa Cruz.


Governing Board of Directors:

Grant Pierce, Sonics, Chairman

Drew Wingard, Sonics

Herbert Chang, President of InveStar Capital

Jim Hogan, Managing Partner, Vista Ventures LLC

Dr. Alberto Sangiovanni-Vincentelli, Edgar L. and Harold H. Buttner Chair of Electrical Engineering and Computer Sciences at the University of California, Berkeley

Michael Tung, CFO and Managing Partner, InveStar Capital

Rahul Vaid, Managing Director, Frontier Investment Holdings