August 19, 2010
During this year’s DAC47 conference in Anaheim, Sonics’ Senior VP of Sales and Marketing, Jack Browne, was interviewed by Cadence Industry Insight blogger, Richard Goering, about Sonics’ position in the semiconductor IP market, Cadence’s EDA360 push, and IP in the cloud. Please check out Richard’s original post and enjoy the interview, embedded here:
May 4, 2010
What do Design & Reuses’ IP-SoC conferences have in common with an Icelandic volcano? While several analogies come to mind, suffice it to say the folks at D&R are like evangelists spreading the IP message, much like molten lava, over the widest terrain possible. I participated in the latest in a series of conferences by …
April 12, 2010
It’s clear that designers of complex SoCs need to become better acquainted with IP products and the IP industry if they want to produce competitive products. Fortunately for them, there have been several forums available to learn more about IP and how it can help SoC design (see Sonics’ last blog entry). Last week, I …
March 29, 2010
The recent IP-SoC Days, hosted by Design & Reuse, provided an excellent opportunity for IP providers (intellectual property) and IP customers to exchange ideas and requirements and to review the state of the IP industry. Here’s my take on the conference: “Getting no respect” One of the conference presenters called IP the “Rodney Dangerfield” of …