Articles tagged: 'Industry'
December 20, 2012
The worldwide semiconductor market is finishing a tough year with IHS iSuppli forecasting 2012 at $303B down 2.3% from 2011. At first blush this is not very exciting, but just take a moment and think about the increasing capabilities of the chips shipping in 2012 due to Moore’s law advancing capabilities across all semiconductors. Mobile devices like smart phones, media tablets and mobile PCs are driving semiconductor innovation and revenues. But these devices are just the visible part of the iceberg.
June 25, 2012
From his presentation April 10, 2012, at the Design and Reuse IP-SoC Days conference in Santa Clara, Jack Browne, Sr. VP of Sales and Marketing at Sonics, discusses IPs increasing importance in the semiconductor value chain:
June 21, 2012
Sonics Senior VP of Marketing, Jack Browne, shares his thoughts on optimizing SoC designs in the era of cloud computing.
May 24, 2012
As Featured in: System-Level Design Community
With each passing month, the cloud is taking the semiconductor market by storm—just like it did in the enterprise years ago. Take nVidia’s recent Kepler GPU announcement for cloud computing. This device provides low-latency access to the cloud for gaming, giving gamers performance and access to the latest content without being tied to a game console. Another example is Applied Micro’s X-Gene new cloud DNA 64-bit ‘server-on-a chip’ for powering the cloud. From the system side, ”Apple puts iCloud at the heart of its OS,” expanding the cloud content to include more photo sharing capabilities and adding video sharing.
Another announcement that caught my eye was technology for thin clients. Although I have seen the concept of thin clients come and go, with all the content moving to the cloud, it does appear that there is a real opportunity to reduce client hardware costs and create a new category of desktop and mobile devices that can harness the computing power in the cloud. For the short term, I find it hard to imagine, with the impressive smart phone and tablet trajectories, that anyone (consumers in particular) would want to give up some of the ‘smarts’ in their smart devices. So for now, I see these thin clients being targeted for enterprise and perhaps some vertical applications.