Sonics to Present at EE Times Virtual Conference – Designing with ARM – March 25

March 18, 2010


It’s been a busy time here at Sonics.  We announced our support for ARM’s AMBA 4 specification early this month and now we’re getting ready to give a featured presentation at the EE Times ARM Virtual conference, March 25 at 11:30 a.m. PDT, “Cracking the Multi-layer Design Code: How to Cost Effectively Simplify and Optimize AMBA-based Designs.”  We’re also gearing-up for additional announcements on our SNAP product (Sonics Network for AMBA Protocol) – so stay tuned.

AMBA-Digital-Highway-small
At Sonics, we believe it’s clear that SoC design teams are spending more time and engineering resources dealing with on-chip connectivity challenges as chip complexity continues to increase.  What was once a simple task of connecting a few cores has now grown into a complex network of connections with many heterogeneous cores.  If you’re faced with the nagging issues of: protocol conversions for new and legacy cores; latency sensitive cores; memory efficiency and memory bottlenecks, or preserving your existing multi-layer AHB designs, then I suggest that you tune in to our webinar.

Senior architect, Steve Hamilton, will discuss some of the existing multi-layer AHB design challenges for embedded SoCs, along with solutions to these challenges.  He’ll also show how SoC designers can effectively solve inherent AHB bandwidth limitations and how to convert multi-layer designs into concurrent designs.  Steve’s presentation will also focus on ‘heterogeneity’ – dealing with different data widths, protocols and clock frequencies.  And he’ll outline the most cost effective approach for combining new and legacy cores, simplifying on-chip bus designs, and optimizing the performance of AMBA-based SoCs for wireless, consumer, home networking and automotive applications.

Cracking the Multi-layer Design Code: How to Cost-effectively Simplify and Optimize AMBA-based designs

Cracking the Multi-layer Design Code: How to Cost-effectively Simplify and Optimize AMBA-based designs

So remember to mark your calendar for a webinar, jammed-packed with information you can use TODAY to solve some of your most critical SoC design issues.  To learn more about the conference and to register please visit, http://eetimes.com/arm.

I’ll be tuning in, I hope you will too!

Frank Ferro
Director of Marketing
Sonics, Inc.
www.sonicsinc.com
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